$().ready(function () {

    var flashvars = {};
    flashvars.screencolor = "white";
    flashvars.image = "videos/LiveDemo.jpg";
    flashvars.file = "videos/LiveDemo.flv";

    var attributes = { id: 'vidPlayer' };

    swfobject.embedSWF('Player.swf', 'video', '339', '190', '9.0.0', null, flashvars, null, attributes);

    $("#ctl00_play").click(function () {
        var player = document.getElementById("vidPlayer");
        player.sendEvent("PLAY", "true");
    });
});